Sunday, March 17, 2013

How do we get ideas?


Reflections based on Videos “Where good ideas come from” (Steven Berlin Johnson) and “El camino de las ideas creativas” (Elsa Punset), and many other inputs when "incubating".
--------------------------------
Quite a few years ago Archimedes ran naked through the streets of Syracuse (Sicily) shouting “Eureka”. The reason he did that is because he had just discovered a physics principle that enabled him to explain why some object float. This discovery, which changed history and made him famous for millenniums, was done when having a bath.

Mikel Urmeneta states in Elsa Punset’s video, that he gets his ideas when he is having a shower. Please, do not waste our most precious liquid in the planet and your time trying to get ideas with running water! Ideas do not necessarily come when we are naked, clean or wet. Ideas can come at any time, especially when we are in a context in which we do not have certain constraints. Elsa Punset explains that these incubating periods happen often just before we wake up.


Steven B. Johnson explains that ideas “come” after long incubating periods (he calls this “the slow hunch” and gives Charles Darwin’s famous discovery as an example of a long slow hunch. Sometimes we might “have” an idea, but not realized about it. It is easier to get ideas when you are surrounded by different stimuli. An idea is a network, and it can come more easily when the “outside world” also looks like a network. This is more likely to happen in a coffee house, a big city with many intellects or a online social network. Sometimes it is good to take time “off”, as ideas can appear after an incubating period when you are not under stress. A good example of this is the invention of the GPS. Watch Steven Johnson’s speech end in the TED video for an interesting story. 

“Opportunity is missed by most people because it is dressed in overalls and looks like work”. Thomas Alva Edison

No comments:

Post a Comment